Experiment and taste new, unfamiliar grape varieties.
Examples of this, a great wine from the Greek island of Crete called Skalani from the Boutari Winery. The Skalani Boutari wine is exceptionally fruity with red berry flavours and an intense, heady aroma, ideal with steak or moussaka! The wine is a 50-50 blend of Syrah and the less commonly known Kotsifali. Kotsifali is indigenous to Crete & at just a mere £12.00 a bottle, it's very reasonably priced.
Another example from Eastern Europe, this time from the beautiful country of Montenegro, a local red wine, the Plantaze Crnogorski Vranac, has an intensely fragrant with red fruity flavours made from the Vranac grape. The Vranac grape is indigenous to the Republic of Macedonia, Serbia, Kosovo and Montenegro. It's closely related to the more well-known grape of Primitivo. You're unlikely to find it in the UK, but that's part of the fun whilst trying local wines whilst travelling. These two inexpensive examples show that you can find something fantastic if you try something a little less known. The next time you're on holiday or reading the wine list, rather than selecting a wine made from an everyday grape, opt for something different. You may find a wine you've never heard of might open your eyes to a whole new world!